Marketing Lead – Yokly
Location: Remote
Employment Type: Full-Time
About Yokly
Yokly is a mission-driven company that provides top-tier virtual staffing solutions, helping businesses scale efficiently while creating meaningful job opportunities. Our core values—Courage, Respect, and Collaboration—guide our work as we foster innovation, deliver excellence, and drive social impact through initiatives like Agapay Samaritans.
We are looking for a Marketing Lead to drive Yokly’s brand visibility, customer engagement, and growth across our business units (Task, Connect, Create, Books, and Enterprise). If you are a strategic marketer with a passion for data-driven growth and social impact, we’d love to hear from you!
Role Overview
The Marketing Lead will be responsible for developing and executing marketing strategies that drive lead generation, brand awareness, and customer retention. This role requires a mix of strategic thinking, creative execution, and data-driven decision-making. You will oversee multi-channel marketing efforts, collaborate with cross-functional teams, and ensure Yokly’s brand remains competitive and compelling.
Key Responsibilities
Marketing Strategy & Execution
- Develop and implement marketing strategies aligned with Yokly’s business goals.
- Lead digital marketing campaigns across paid, organic, and social channels to drive brand awareness and lead generation.
- Collaborate with leadership to refine Yokly’s unique value proposition and positioning.
- Ensure consistent messaging and branding across all platforms, including website, email, social media, and paid ads.
Lead Generation & Demand Generation
- Drive inbound and outbound marketing strategies to attract and convert high-quality leads.
- Optimize marketing funnels, from awareness to conversion, using data-driven insights.
- Work closely with the Sales team to align marketing efforts with revenue goals.
- Implement marketing automation tools and CRM strategies to nurture leads effectively.
Content & Brand Marketing
- Oversee content marketing efforts, including blog posts, case studies, and thought leadership.
- Develop compelling storytelling strategies that showcase Yokly’s mission and impact.
- Manage SEO, keyword strategies, and website content to enhance online visibility.
- Partner with designers and content creators to produce high-quality marketing materials.
Performance Tracking & Optimization
- Establish key marketing KPIs and continuously track performance.
- Use analytics tools (Google Analytics, HubSpot, etc.) to measure ROI and optimize campaigns.
- Conduct A/B testing and data analysis to refine messaging, targeting, and channel effectiveness.
- Provide regular reports to leadership on marketing performance and opportunities.
Partnerships & Community Engagement
- Develop strategic partnerships to expand Yokly’s reach and credibility.
- Engage with communities, industry groups, and influencers to build brand authority.
- Support initiatives that integrate Yokly’s social impact mission into marketing efforts.
Qualifications & Skills
Must-Have:
✅ Experience: 3-5+ years in marketing, preferably in a leadership role within B2B, SaaS, or service-based businesses.
✅ Marketing Expertise: Strong knowledge of digital marketing, lead generation, and branding.
✅ Data-Driven Mindset: Proficiency in analytics tools, A/B testing, and performance optimization.
✅ Hands-on Experience: SEO, paid ads (Google, Meta, LinkedIn), email marketing, and content strategy.
✅ Strong Communication Skills: Ability to craft compelling messaging and campaigns.
✅ CRM & Marketing Tools: Experience with HubSpot, Google Analytics, or equivalent platforms.
✅ Collaboration: Ability to work cross-functionally with Sales, Product, and Operations teams.
Nice-to-Have:
➕ Experience with marketing automation and AI-driven tools.
➕ Background in employer branding or recruitment marketing.
➕ Passion for social impact and community-driven initiatives.
Why Join Yokly?
🌟 Mission-Driven Work: Be part of a company that blends business success with social impact.
📈 Growth Opportunities: A chance to lead and scale marketing efforts in a fast-growing company.
🤝 Collaborative Culture: Work alongside passionate, driven professionals who value teamwork and innovation.
💡 Innovation-Focused: Access to cutting-edge tools and strategies to drive marketing excellence.
If you’re ready to take on a leadership role in a purpose-driven organization, apply now and help shape the future of Yokly’s marketing! 🚀
Apply Now: